and how we protect your privacy. We won’t let you down!
Essential information we collect
In operating our store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in.
We do that in order to:
- remember who you are after you log in so that you do not need to authenticate at each click;
- monitor if our website is running with the high performance we are dedicated to providing;
- let you browse between products without having to start back from the home page at each click;
- remember if you put something in your shopping cart before you decide to checkout; and
- control that your data is processed securely.
We call the information mentioned above “essential information” and we collect it through the
Order information you expressly provide
If you buy something from our store, we will need more specific information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalize your purchase with the payment.
If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.
If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers.
We also use some specific information related to your visit, such as the timestamp of your visit, the page or the product you viewed, where you are coming from (if you came to our store because you clicked on an advertisement or you just opened our direct link). This is very similar to the “essential information,” but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a “beacon,” that we allow you to block.
Cookies – what they are and how we use them
Cookies are small text files that our website and sometimes emails place in your computer to ensure that your experience of our offerings is as effective as possible. They remember any options you have chosen for example and your password or particular interests. They also enable us to track visitors’ usage of our site so that we can continuously improve it. There’s nothing mysterious about them and they do not collect personal data.
Like pretty much all website owners we have always operated cookies and visitors have had the benefit of using them. EU regulations now require us to inform you of what they are and give you the option to prohibit them if you wish.
We’re using the word ‘cookies‘ here to include things like ‘web beacons’ and ‘Flash cookies’ which serve similar functions. ‘Your computer’ includes anything connected to the internet including laptops, office machines, tablets, mobile phones and so on.
without these our website will not function correctly.
To us and to you. We monitor visitor activity on our website (without collecting any data on you) so that we can improve the site structure, page routing options and processing systems to help all visitors. These cookies also help us to guide you to pages likely to be of most interest to you.
For your benefit. These cookies remember your password and other preferences and can allow you to link onwards to watch a video or join in an online conversation.
Third party adverts
They do not know who you are and we don’t tell them. But they may be included on our site to invite you to follow an interest. There’s more details on these at www.youronlinechoices.eu for EU consumers and at www.aboutads.info/choices for those in the USA.
We may use web beacons to check whether our emails are actually opened and whether any links in them are clicked on. That way we learn not to send you junk. If you choose plain text to download instead of HTML the web beacon is eliminated. And all our emails also give you a total opt-out procedure.
The above has been a simple introduction to cookies, what they are and why we use them. For more information try www.allaboutcookies.org.
Rather than listing data on all the cookies we use or may use in the future you will almost certainly find it quicker and easier to set your web browser to control cookie usage on all the sites you visit. If you have a very old browser you may need to bring it up to date to use effective cookie controls.
Other uses of personal data
You can opt-in to our newsletter and promotions email list. Information related to your purchase, pages visited, name and email address are used to provide relevant personalised content that may be of interest to you. In all email communication we provide a clearly visible opt-out procedure.
How do we process your information?
We use an external provider to run our store, BigCommerce . BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield here on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.
Through WooCommerce, we also use other, highly specialised external providers to provide the most competitive services. For example:
- Payment: Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use accredited companies to process your credit card information. We use Braintree Payments for all payment processing.
- Shipping: We integrate with a number of shipping companies to fulfill your orders. Our main shipping provider is Royal Mail. Larger weight orders and some international orders we may use parcel brokerage from Parcel2go or Parcelbright.
Partnering with highly specialised external companies allows us to focus on what we do best selling great products.
How can you control your personal data?
If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honored to enforce without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on your account page or if you do not have an account with us, please reach out to us, at the contact details at the bottom of this page. We will be more than happy to help.
How long do we keep your data?
We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Therefore, we might need to retain certain data even if you ask to delete it.
Do we have any legal obligations when handling your data?
Many. We might need to share your personal information to comply with applicable legal obligations if requested by Police, Tax or fraud authorities.
Who can you reach out to for privacy matters?
You can contact our Data Privacy Leader here:
Do you need to lodge a complaint?
If you have any privacy complaint, you have the right to lodge a complaint with our supervisory authority The Information Commissioner’s Office (ICO). Their contact details can be found here https://ico.org.uk/